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「Cui」 EP YAYING 2026 Spring/Summer Fashion Show

As spring deepens in March and all things flourish, a surge of vitality rises along the banks of the Huangpu River. On the closing night of Shanghai Fashion Week on March 31, 2026, EP YAYING unveiled itsEastern elegance showcase themed "Cui." "Cui" originates from the I Ching: "Water over the earth: Gathering," signifying the radiance born of myriad elements converging and the strength forged through collective excellence. It is nature’s assembly and the symbiosis of spirit. With this core philosophy, EP YAYING distills the infinite artistic conception of Eastern aesthetics into an immersive realm that blends musical narrative with fashion expression.

Prelude:

Music Sets the Scene

This showcase weaves ancient-modern musical fusion into its narrative thread, co-created with Li Xiaochuan—one of contemporary China’s most esteemed jazz musicians. Inspired by the Book of Ritesmaxim "Music embodies the harmony of heaven and earth," it merges the Eastern philosophical essence of "extracting the quintessence" with EP YAYING’s brand ethos. The journey unfolds through four dimensions: "Gathering Heaven and Earth," "Gathering Past and Present," "Gathering East and West," and "Gathering All Beings."

Blending Creativity to Shape New Fashion Frontiers

EP YAYING Eastern Elegance Showcase at Shanghai Fashion Week

Quiet Contemplation: Grace in Stillness With restrained refinement, the collection opens with an Eastern elegant workplace aesthetic in deep indigo blue. Outerwear rooted in dignified Eastern tradition balances commute-friendly comfort with poised sophistication, weaving warmth and subtlety, ease and depth into every line.

Dynamic Rhythm:

Energy in Motion

Vibrant hues, fluid silhouettes, and energizing styling define the lively Chinese dailywear and sport-inspired looks—heralding spring renewal with joyful, liberating experiences for women.